Prateek Pattanaik is a physics undergraduate based in Bhubaneswar, Odisha. He describes his work as 'using technology to empower language and preserve culture'. He has conceived, implemented and led several projects to create complete digital documentation of vulnerable ancient cultural practices including performing arts, musical traditions, lesser known monuments, neglected languages and palm leaf manuscripts to preserve them for posterity. Himself a pattachitra painter and an Odissi musician, he researches and writes extensively about his home state's ancient culture on the lines of mythology, the arts and ethnomusicology. The essence of his work is to harness the power of digital mediums like YouTube and Twitter and through it, breathe new life into endangered traditions, backed with rigorous research.